Over the years we have done many studies of our customers' results. The most recent looked at the experiences of the former customers of a defunct brokerage who accepted our December 2009 offer of free service.
On December 9, 2010 we examined what had happened to those who subsequently canceled their listings and re-listed in the Northwest Multiple Listing Service with another real estate brokerage. For single family residential and condo properties, 20 sellers fit that description. Of those, eleven have canceled or let expire their new listings. Five were still active and only four had sold.
Of the four that sold while listed with other brokerages, NONE sold anywhere near their previous asking price. The price reduction from their previous lowest price varied from $47,000 to $85,000 (range of 10.4% to 20.3%). On top of that they probably paid a larger commission than they would have otherwise.
These results are consistent with what all of our previous studies have shown, and are more evidence that the key to selling is having your property priced right for its condition and location.
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